
2021 LINEUP
Schedule of Sessions and Events
Click on the speakers to learn more about their presentation
Wednesday, October 13
@Revel and Roll
8:30 AM
Room Opens
9:00 AM
Welcome Opener
by Fritz Klug
9:15 AM
Forget Follower Count! How to Build a Values-Aligned
Instagram Strategy for Your Small Business
10:00 AM
Krystal Morris
Quick Facebook Ads Tutorial:
Boost vs Ads, Special Ad Category alternatives, and key features
to pay attention to when creating an ad in Ads Manager
10:30 AM
10:40 AM
Awards Plug
10:40 AM
Using Creativity and Agility to Gain and Unfair
Advantage Over Your Competition
11:30 AM
The Right Social Media For Your Business
12:15 PM
Closing Remarks
12:20 PM
Mixer and axe throwing
Wednesday, August 4
@Kalamazoo Institute of Arts
8:30 AM
Welcome Opener
8:35 AM
8:50 AM
Relevancy Cram Sessions for Multiple Platforms
9:45 AM
Digital Marketing Thru Consumers' Eyes
10:45 AM
10:55 AM
Sponsor Recognition
11:00 AM
How to Hire a Social Media Intern or Employee
11:45 AM
Closing Remarks
5:00 PM
Happy Hour Mixer
@Downtown Kalamazoo Partnership
Wednesday, June 23
Virtual
8:50 AM
Zoom Countdown Begins
9:00 AM
Welcome Opener
9:10 AM
Keynote #1
10:10 AM
Creating Accessible Podcast Content & Why It Matters
11:00 AM
Social Media and Emotional Awareness
11:55 AM
Closing Remarks
5:00 PM
Happy Hour Mixer