2020 LINEUP

Schedule of Sessions and Events

Click on the speakers to learn more about their presentation

Wednesday, Oct. 7
 

8:50 AM
Zoom Countdown Begins

9:00 AM

Welcome Opener
 

9:10 AM

Keynote #1

Mike McClure
Creating Culturally Appropriate Content

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10:10 AM

TBD

TBD

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11:00 AM

Sydney Davis

​Social Media Re-targeting: How it Works & Why You Need It

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11:55 AM

Closing Remarks

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Wednesday, Oct. 14

​

8:50 AM
Zoom Countdown Begins

9:00 AM

Welcome Opener
 

9:05 AM

Tinashe Chaponda

Preparing Your Brand For The Domination of Influencer Marketing

​

10:00 AM

Aaron Estabrook

The Three E's (Engage. Educate. Entertain.):
The secret to powerful content lies within these three E's

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11:00 AM

TBD

TBD​

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11:55 AM

Closing Remarks

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Wednesday, Oct. 21

​

8:50 AM
Zoom Countdown Begins

9:00 AM

Welcome Opener
 

9:10 AM

Keynote #2

Eric Hultgren

Shift Happens

​

10:10 AM

Speakers: Kate Flowers (Z), Student-WMU (Z), Shanee Marvin (Millennial),
Teresa Greenlees (X), Jan Underhill (Boomer)
Moderator: Sarah Lee

Panel: Generations on Social

​

11:00 AM

Fritz Klug

New Content About Working From Home and Social Distancing

​

11:55 AM

Closing Remarks

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Wednesday, Oct. 28

​

8:50 AM
Zoom Countdown Begins

9:00 AM

Welcome Opener
 

9:05 AM

Audrey Mitten

The Power of Empathy in Social Media

​

10:00 AM

Dawn Swick-Renshaw

Facebook Strategy for Businesses

​

11:00 AM

Virtual Roundtable Networking

​

11:50 AM

Closing Remarks