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LINEUP
Schedule of Sessions and Events
Click on the speakers to learn more about their presentation
Holiday Programming (Workshop One)
October 11 | 4 p.m.
Location: Argos East
141 E. Michigan Ave., Kalamazoo, MI 49007
Topics Covered:
Holiday Event Status for Communities
Understanding your target audience and leveraging holiday programming opportunities
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The Marketing Brief - building content strategies in the creation of your brief
Presenters:
Holiday Plans for Communities
Deb Droppers
Introduction to Sessions:
Assets - LKF Marketing
KPI's and Benchmarks - Conan Venus
Crafting Messaging
Gretchen Johnson
September 27
Session #2
Compiling The Assets (Workshop Two)
October 18 | 4 p.m.
Location: Argos East
141 E. Michigan Ave., Kalamazoo, MI 49007
Topics Covered:
Call to action: Crafting the Message within the assets
Securing the message in the assets
Channel Strategies
Benchmarks and KPI's
Presenters:
LKF Marketing
Lucy Wilde & Ashley Vuocolo
Session #3
Creating Key Performance Indicators & Benchmarks for Year-to-Year Success
(Workshop Three)
November 1 | 4 p.m.
Location: Argos East
141 E. Michigan Ave., Kalamazoo, MI 49007
Topics Covered:
What are the key performance indicators that determine success?
What are the SEO elements that factor KPI?
Can the success outcomes be benchmarked?
Presenters:
Creating KPI's & Benchmarks for Year-to-Year Success
Conan Venus
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