Keynote Brooke Foley of Jayne Agency
10:30 - Excited to have Jayne Agency with us sharing insights around branding and storytelling. 10:35 - A strategy doesn't have to crazy and complex. It has to be shared and documented. 10:45a - 3 parts of great storytelling. 10:51 - jumping into a brand workshop. You can do your own with this worksheet . 11:01 - "Goals need to be realistic, sustainable, and attainable, otherwise it's just a hobby." 11:08 - How do you choose who to target with your marketing? Align on mindset