How Video Changed Our Marketing - and How You Can Not Suck At It
2:55p - Dan Moyle of Amerifirst Home Mortgage shares how he gets his audience excited about mortgages using videos
3:06 - How to start with video...At the beginning!
Answer customer questions (FAQ)
Successful content types:
5 quick Questions & Answers
Videos beyond core content (IE Tax time for homeowners)
"What is" videos (definition videos)
Stories (Not Testimonials)
Tactics that didn't work:
Aiming for viral
Trying to be funny
Testimonials (Stories work better)
What's Next for Amerifirst:
Short videos - Instagram
Try Viral Again
Short doesn't mean good. (11min video had most views for Amerifirst)
Buy not high end gear
Bring in your team to be the experts or stars
Don't be afraid to fail, you will. Be sure to learn.
Don’t waste anymore time wondering if your marketing works. We will work with you to reveal a realistic marketing strategy for attainable growth and success. Improve your website visibility, social engagement, content relevance, email delivery, and customer communication strategy.