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3:15p - "Customer service has the ability to educate and assist someone looking for more information you're able to shape the brand identity." 3:33p - Sometimes there is no rational response in customer service and you have to just leave it alone. Don’t waste anymore time wondering if your marketing works. We will work with you to reveal a realistic marketing strategy for attainable growth and success. Improve your website visibility, social engagement, content relevance, ema

2:55p - Dan Moyle of Amerifirst Home Mortgage shares how he gets his audience excited about mortgages using videos 3:06 - How to start with video...At the beginning! Answer customer questions (FAQ) Early video: Successful content types: Expert interviews 5 quick Questions & Answers Videos beyond core content (IE Tax time for homeowners) "What is" videos (definition videos) Stories (Not Testimonials) Tactics that didn't work: Aiming for viral Trying to be funny Testimonials (S

...the Good, The Bad and the Pretty Cool 1:49pm - Maneeza Aminy of Marvel Marketers up next! 2:01 - Marketing Automation is the unheard Giant 2011-2014 Massive explosion 2014-2016 Massive consolidation Marketo Acquired for $2B 2:05pm - Understanding Demand Generation -> The Funnel is the foundation of marketing automation Entry points Mechanics lead scoring Tracking Sales Rep Win/Loss 2:08 - "Automation is quite manual. It takes a lot of human interaction to tell a computer h

12:40p - Looking forward to Fritz sharing his insights at 1p. He's taking a moment before his talk to enjoy the empty space. 1:10p - Bells focuses on Person to Person Communication when it comes to their marketing. Our product is a part of people's lives 1:21pm - Tools for managing customer service: Sprout social brings all your social networks togheter so you can manage it more easily as a team. Trello as a content calendar. Slack for internal team communication ZenDesk for

10:30 - Excited to have Jayne Agency with us sharing insights around branding and storytelling. 10:35 - A strategy doesn't have to crazy and complex. It has to be shared and documented. 10:45a - 3 parts of great storytelling. 10:51 - jumping into a brand workshop. You can do your own with this worksheet . 11:01 - "Goals need to be realistic, sustainable, and attainable, otherwise it's just a hobby." 11:08 - How do you choose who to target with your marketing? Align on mindset

9:50 - Excited to see everyone checking in. We're all set up down by the meadows. (Take a right at the bottom of the escalators) Big thank you to all our partners! Be sure to give them a thank you on social throughout the day! Don’t waste anymore time wondering if your marketing works. We will work with you to reveal a realistic marketing strategy for attainable growth and success. Improve your website visibility, social engagement, content relevance, email delivery, and cust

8:54 am - Just got on site and volunteers and event partners are arriving. Looking forward to a great day of insights. Don't miss Brooke Foley of Jayne Agency and her keynote at 10:30! This morning LKF Marketing is on site for social media coaching. Stop over and get your social media report card. Don’t waste anymore time wondering if your marketing works. We will work with you to reveal a realistic marketing strategy for attainable growth and success. Improve your website vi