3:50 - It's time to get multiple perspectives in our first ever panel discussion with:
4:15 - Inspiration:
Follow other accounts with a visual mix you enjoy and try to emulate
Flow from the brand history and style guide
4:24p - The tools don't matter. Keeping a consistent brand image and quality content will help your content resonate.
4:30 - Measuring Success:
Use tracking links
Engagement metrics tend to be most popular when measuring visual effectiveness
4:35p - Winning Strategies
Make social engagement asks very simple (ie "tag 3 friends" vs "take this photo and share it here")
Look at micro influencers (lower subscriber numbers) to help spread the brand message
May have loyal and engaged followers
Tell a story: behind the scenes, retreats, re-brand, launch, onboarding
4:40p - Engaging with stakeholder (getting buy-in)
Make it easy. Visual branding is hard, simplifying and walking through the process and importance can help.
Before and after mock-ups to visualize the impact of a better strategy.
Have a plan, but don't think too far ahead, the landscape changes quickly.
Takeaways:
Authenticity
Consistency
Simple asks
Don’t waste anymore time wondering if your marketing works. We will work with you to reveal a realistic marketing strategy for attainable growth and success. Improve your website visibility, social engagement, content relevance, email delivery, and customer communication strategy.