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  • Jenny Anderson - myPocketMarketing

Campaign Analytics & Tracking Simplified Daniel Proczko, Newmind Group Inc

1:10p - Google Analytics has so much data its easy to get lost

1:15p - Marketing should be able to connect marketing efforts to bottom line. You can do that using 2 tools:

  • Google Analytics Goals

  • UTM Codes

Google Analytics help you define conversion value

UTM Codes allow Google to attribute value to your efforts & campaigns

1:20p - To set Google Analytics Goals be sure to:

  • Define your goals

  • Macro

  • Micro

  • Attribute a value to a goal conversion

1:25p - UTM Codes have 4 parts

  • utm_campaign

  • utm_medium

  • utm_source

  • utm_content

1:30p - Use multi-channel funnel reports to understand the impact each channel has on your customer holistically.

Don’t waste anymore time wondering if your marketing works. We will work with you to reveal a realistic marketing strategy for attainable growth and success. Improve your website visibility, social engagement, content relevance, email delivery, and customer communication strategy.

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