Campaign Analytics & Tracking Simplified Daniel Proczko, Newmind Group Inc
1:10p - Google Analytics has so much data its easy to get lost
1:15p - Marketing should be able to connect marketing efforts to bottom line. You can do that using 2 tools:
Google Analytics Goals
Google Analytics help you define conversion value
UTM Codes allow Google to attribute value to your efforts & campaigns
1:20p - To set Google Analytics Goals be sure to:
Define your goals
Attribute a value to a goal conversion
1:25p - UTM Codes have 4 parts
1:30p - Use multi-channel funnel reports to understand the impact each channel has on your customer holistically.
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