1:10p - Google Analytics has so much data its easy to get lost
1:15p - Marketing should be able to connect marketing efforts to bottom line. You can do that using 2 tools:
Google Analytics Goals
UTM Codes
Google Analytics help you define conversion value
UTM Codes allow Google to attribute value to your efforts & campaigns
1:20p - To set Google Analytics Goals be sure to:
Define your goals
Macro
Micro
Attribute a value to a goal conversion
1:25p - UTM Codes have 4 parts
utm_campaign
utm_medium
utm_source
utm_content
1:30p - Use multi-channel funnel reports to understand the impact each channel has on your customer holistically.
Don’t waste anymore time wondering if your marketing works. We will work with you to reveal a realistic marketing strategy for attainable growth and success. Improve your website visibility, social engagement, content relevance, email delivery, and customer communication strategy.