2:07p
GenZ AKA iGeneration AKA Plurals AKA Centennials range 1995-2012 (they are between 3 - 22 years old)
2:09p
Issues top of mind:
STEM,
Global warming,
Loneliness,
Gender Equality
Techonology Top of mind:
Virtual Reality
Net Neutrality
Media Consumption:
Movies
Bleak
End of world
Big world issues
Teen & kid awards show
2:20p
Gen Z Descriptors:
Self-directed
Hyper-inclusive
Digitally savvy (Online and offline worlds have merged)
Value privacy
Avid Content Creators:
25% post video content weekly
80% consider self-expression a priority
2:30p - Impact on marketplace:
Contribute to family decision making and purchases
Spend at least 1x/month (A lot of time in person)
Highly influenced by word of mouth (online and peers)
Extremely Financially Conservative
2:35p - Overcoming Gen Z hurdles:
Focus on digital reputation
Prioritize authenticity
Offer them experiences
Take advantage of their capacity to create content
Allow & empower them to contribute
Extend the value of your product offering
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