4:15p - Can we combine disparate interests and find overlap so that we can build more loyal fans and customers? Yes. Facebook audience insights tool can help you find audience overlaps.
Collaborative Content -> Produces Engagement
Example: This post was created by asking customers in the store what cigars to put in the image and the post received 3 times the amount of reach than actual followers.
Overlapping interests are Innately Viral
Example: The suited racer -> Overlap of Bikes and suits
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