• sarahlwlee

The Bacon Shark Manifesto: Using Interest Overlap to Find Niche Audiences Carl Brown, Roguebotic


4:15p - Can we combine disparate interests and find overlap so that we can build more loyal fans and customers? Yes. Facebook audience insights tool can help you find audience overlaps.

Collaborative Content -> Produces Engagement

Example: This post was created by asking customers in the store what cigars to put in the image and the post received 3 times the amount of reach than actual followers.

Overlapping interests are Innately Viral

Example: The suited racer -> Overlap of Bikes and suits

Don’t waste anymore time wondering if your marketing works. We will work with you to reveal a realistic marketing strategy for attainable growth and success. Improve your website visibility, social engagement, content relevance, email delivery, and customer communication strategy.


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